Services · DOOH Automation
DOOH automation: AI for the operator side of the screen network.
OFO Collective builds AI systems that handle the manual work running a digital out-of-home network — campaign scheduling, creative versioning, proof-of-play, reconciliation, and client reporting. 30-day fixed-price trial.
DOOH automation is the use of AI and workflow tools to automate the operational work that digital out-of-home network operators do manually. OFO Collective is an Australian AI consultancy that builds DOOH automation systems for screen operators on a 30-day fixed-price trial. The systems run inside your existing stack and you keep them.
The distinction that matters
Operator-side. Not buyer-side.
Most articles about DOOH automation describe programmatic DOOH (pDOOH) — the platforms that automate how advertisers and DSPs transact for screen inventory. Broadsign, VIOOH, StackAdapt, AudienceX. Those tools solve the buy side.
OFO Collective works on the other side: how the DOOH operator runs the network. The manual work behind every screen-day — scheduling campaigns, versioning creative by location, generating proof-of-play, reconciling impressions across DSPs, invoicing direct-sold clients — is rarely automated end-to-end. That is where AI systems pay back fastest.
The two sides are complementary. Most operators use a pDOOH platform AND need operator-side automation. OFO Collective builds the latter.
What we automate
Operator workflows AI is already replacing.
Campaign management
Scheduling & creative versioning
Automated campaign builds across screen networks. AI-driven creative versioning by location, daypart, weather, or audience segment. Replaces the manual ad-trafficking work that drains operations teams.
Proof-of-play
Automated POP & impression reporting
Plays-and-impressions data pulled from media players, cleaned, deduped, and surfaced as client-ready PDF and dashboard reports. The weekly reporting load drops from a half-day job to a click.
Reconciliation
Multi-DSP reconciliation
Programmatic revenue from VIOOH, StackAdapt, Hivestack, and others reconciled against the operator's CRM and finance system. Catches under-reporting before it costs the operator.
Sales & outreach
Direct-sold outbound automation
For operators selling direct alongside programmatic inventory. AI-personalised outbound to brand-side buyers and media agencies, sending stack, reply routing, and CRM enrichment.
Client communications
AI weekly client updates
Auto-generated weekly performance summaries — plays delivered, screens reached, daypart performance, anomalies flagged. Sent from your domain. Operator approves and ships.
Internal ops
Onboarding & brief automation
New campaign briefs, screen network onboarding documents, and partner contracts generated from short structured inputs. Replaces the senior-operator hours currently going into paperwork.
Australian DOOH context
Built for the Australian DOOH landscape.
The Australian DOOH market is dominated at the network level by oOh!media, JCDecaux Australia, QMS Media, and Val Morgan Outdoor. Underneath sit dozens of regional and category networks — retail, transit, fitness, healthcare, university — that compete on service and speed rather than scale.
The operational gap is consistent across that second tier: senior operators are doing scheduling, reporting, and reconciliation by hand because the tools that fit the majors are over-engineered for a network of 20 to 500 screens.
That is the gap OFO Collective fills. We build operator-grade automation that sits inside the tools you already pay for — your CMS, your scheduling platform, your CRM, your finance stack — and replaces the manual workflows that consume your senior team.
Stack we build on
Broadsign, Latitude, Bitcentral, NowSignage CMS integrations. Apollo, HubSpot, Pipedrive, Salesforce CRM integrations. n8n and Make for workflow orchestration. Claude and GPT for content generation. Bespoke code where the tools stop.
Engagement
30-day fixed-price trial. Audit week one, build weeks two and three, ship week four. 4 to 5 figure AUD investment for the trial. You keep the system.
Geography
Australian DOOH operators primarily. Remote delivery across Australia. Founder based in Melbourne. Open to APAC and US engagements case by case.
Next step
Automate the operator side of your DOOH network.
One call. We map the bottleneck. Fixed-price trial scope sent inside a week.
Book a call