Blog
Notes from inside the work.
How we think about AI, outbound, and operating a real business.
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What Canva buying Doohly means for Australian DOOH operators
In March 2026 Canva bought Doohly for $30M, putting one of the largest design platforms in the world inside the DOOH stack. Here's what the acquisition signals about the next 18 months of operator-side automation — and what AU DOOH networks should do about it.
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What 'agency AI readiness' actually means: a checklist for ops directors
A practical readiness checklist for agency operations directors evaluating whether their business is ready to ship a real AI deliverable. Twelve checks across stack, data, team, and decision-making — built from the audit pattern OFO Collective runs in every first month.
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Why we don't run a discovery phase
Most consultancies sell discovery. OFO Collective sells systems. Here's why we build in the first month for Australian media agencies and DOOH operators, and what we learned from running it dozens of times.
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How a marketing agency went from 140 hours to 5 hours of lead research with AI
An OFO Collective client cut manual outbound work by 94% — from 140 hours per month to 5 — by rebuilding their lead engine on Apollo, HubSpot, and a small layer of AI. Here's the deliverable, the stack, and what changed for the team.
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The Australian B2B outbound playbook: why US templates fail ANZ markets
The cold email frameworks that dominate US B2B outbound do not translate cleanly to Australian buyers. Here's what works for ANZ — the cadence, the tone, the timing, and the AI personalisation patterns that fit Australian media agencies and B2B service buyers.
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