Blog
Notes from inside the build.
How we think about AI, outbound, and operating a real business.
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What Canva buying Doohly means for Australian DOOH operators
In March 2026 Canva bought Doohly for $30M, putting one of the largest design platforms in the world inside the DOOH stack. Here's what the acquisition signals about the next 18 months of operator-side automation — and what AU DOOH networks should do about it.
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What 'agency AI readiness' actually means: a checklist for ops directors
A practical readiness checklist for agency operations directors evaluating whether their business is ready to ship a real AI build. Twelve checks across stack, data, team, and decision-making — built from the audit pattern OFO Collective runs on every 30-day trial.
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Why we don't run a discovery phase
Most consultancies sell discovery. OFO Collective sells systems. Here's why the 30-day trial model works for Australian media agencies and DOOH operators — and what we learned from running it dozens of times.
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How a marketing agency went from 140 hours to 5 hours of lead research with AI
An OFO Collective client cut manual outbound work by 94% — from 140 hours per month to 5 — by rebuilding their lead engine on Apollo, HubSpot, and a small layer of AI. Here's the build, the stack, and what changed for the team.
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The Australian B2B outbound playbook: why US templates fail ANZ markets
The cold email frameworks that dominate US B2B outbound do not translate cleanly to Australian buyers. Here's what works for ANZ — the cadence, the tone, the timing, and the AI personalisation patterns that fit Australian media agencies and B2B service buyers.
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