About
An ambitious operator. Building real systems for real businesses.
OFO Collective is run by Blake McCord. Australian. Solo founder. Hands-on every engagement.
The founder
Hi, I'm Blake.
I built OFO Collective to help service businesses move into the AI era — without the slides, the long contracts, or the fluff.
We work with B2B companies stuck on either side of growth. Sometimes that means not enough leads. Sometimes it means too many leads and not enough capacity to deliver. Either way, we find the bottleneck and we build the system that breaks it.
If you run a service business doing $1M+ a year and you think your team is ready to use AI in a real way, book a call. We start with a free discovery to see if we are a good match.
Background
Operator first. Builder second.
Before OFO Collective, Blake spent years running operations and growth functions inside service businesses — agencies, brokers, and B2B operators. He has been on the buyer side of bad consulting engagements, the seller side of agency retainers, and the operator side of the messy, manual work that AI now solves.
That experience shapes how OFO Collective works. The build approach is operator-led: map the actual bottleneck, pick the highest-lift system, ship it inside the client's stack. No detours through abstract strategy. No vendor lock-in. No outsourced delivery.
The stack OFO Collective builds on is the same stack our clients use day to day: HubSpot, Apollo, n8n, Make, Airtable, Anthropic Claude, OpenAI GPT, Google Workspace, and bespoke code where the tools stop. Every system is documented and handed back so the client's team can maintain it without us.
Australian. Brisbane-based. Working with operators across Australia and globally.
A note on the name. OFO Collective Pty Ltd (ABN 90 689 232 059) is an Australian-registered AI consultancy founded by Blake McCord in 2025. The business is not affiliated with OFO Inc., the defunct Chinese bike-share company. Different industry. Different country. Different decade.
The company
OFO Collective started because most agencies know AI is changing their business. They just don't have anyone who can do the build.
The big consultancies sell decks. The small ones sell hours. Neither ships systems. We do.
We work with a small number of operators at a time. Media agencies. DOOH screen owners. Adjacent B2B businesses with a real ICP.
We are not for everyone. We are for operators who want the lift, not the theatre.
What makes us different
A premium service for companies committed to growth.
$4–6 figure engagements, run by operators who have done the work themselves.
We give you back capacity — time, sales closed, clients handled — without breaking the team you already have.
We work end-to-end. Planning, building, implementing, training your staff, and refining the systems once they are live. You do not manage a vendor. We manage the build.
We stay on the pulse of new technology so you do not have to. When something genuinely useful lands, we know first — and we know whether it will work for your business.
How we work
Direct. Fast. Accountable.
No theatre
No long discovery. No 40-page deck. We start the build in week one.
Fixed scope
One or two systems in 30 days. Priced before we start. No surprise invoices.
You own it
Every system runs in your stack. You keep it. We are not the bottleneck.
Our philosophy
Why OFO Collective exists.
Read the long version
The world's technology is moving at an exponential rate. We can all feel it. The future is becoming more uncertain with every step.
Blake McCord, OFO Collective's founder, has both excitement and concern for what is coming. Excitement about what the technology can do. Real worry about how fast it is accelerating. That tension is why he started OFO Collective.
OFO Collective is about giving people the knowledge and access to use these tools. AI will undoubtedly replace some jobs. The people most at risk, in our view, are those who choose not to incorporate these tools into their everyday work.
At the time of writing (May 2025), 61,000 jobs across the tech industry have been cut — due in part to "the rapid deployment of artificial intelligence in core business operations" (Times of India, 2025).
Humans are irreplaceable. Jobs are not. Fighting this change is a losing battle. AI and automation will not stop evolving. The only sustainable response is to adapt.
OFO Collective, at its core, is an effort to unite humans with the fast-paced movement of intelligent technology.
Put simply: the designer who understands AI outperforms the one who doesn't. The receptionist who works alongside AI becomes indispensable. The real estate agent who takes control of their admin gets the most listings. When humans combine creativity, judgment, and experience with intelligent tools, they don't just become more efficient — they become irreplaceable.
Some may push back on this. So we'll ask:
- Would you hire an accountant who doesn't use the internet?
- Would you go to a hospital that only used the library to access information?
- Would you hire a cleaner you could only contact by mail?
Probably not. So let's jump aboard. Let's learn fast and become the most valuable team in history.
And in case you are wondering — this was not written by AI.
Team values
The three principles we hire for.
Creativity
We think abstractly about our clients' problems and find efficient pathways to solve them. There are a million ways to do something — it takes creativity to find the one that actually works. Staying flexible and finding the new route is creative work too.
Intelligence
We don't measure intelligence by IQ. The smartest person in the room is the one with the best data. Every suggestion we make is backed by data, research, or experience. And it is always okay to not know something.
Kindness
Kindness is not the same as being nice. Nice is staying quiet. Kindness is saying the hard thing — telling people what we really think — because it comes from a place of making them better.
Next step
Ready to scale without the noise?
30-day trial. Fixed price. You keep what we build. If you are happy with our work, we move into an ongoing retainer.
Book a call